Agenda
8.30 Registration & coffee
9.00 Welcome from Patrick Burgoyne at Creative Review
9.15 Setting the scene
Andy Cameron, Interactive Creative Director, W +K
9.45 David Reilly lets us inside the animated world he inhabits
David O’Reilly, Film maker, http://www.davidoreilly.com/
10.15 Flo talks about Dare's award winning Hopper Campaign for Sony Ericsson
Flo Heiss, Creative Director, Dare
10.35 Using digital media to control things in the real world
Hosted by Patrick Burgoyne editor of Creative Review, this panel explores the current craze for creating digital campaigns that interact with the real world. Patrick & the panellists will look at successes & failures and the fundamental elements that make this type of campaign work.
Chaired by Patrick Burgoyne, Editor, Creative Review
Flo Heiss, Creative Director, Dare
Andy Cameron, Interactive Creative Director, W +K
11.05 Morning coffee
11.25 Ipad & Apps… What are the opportunities of the ipad & apps… understand how to make the most of your ipad and use Apps to generate additional income through advertising for you and your client
Matt Mills & John Sinclair, Co-founders, ustwo
11.55 How do you frame social media… How do brands effectively get involved in social media? What should you & shouldn’t you touch? What are the limits of social media? How do you combine social media effectively (4squared). When is it wrong to use social media?
Mans Tesch, Founder, Tesch Ltd
Matt Mills, Co-founder, ustwo
12.30 The Mill
13.00 Lunch time
14.00 Design, advertising & technology – the perfect fusion of disciplines?
Design Lions Grand Prix Winners at Cannes 2010 for Toyota “iQ Font” share the secrets behind this award winning campaign and the disciplines behind their vision.
Grégory Titeca, Creative Director and Head of R&D & co-founder Karen Corrigan, Happiness Brussels
14.25 One thing, one place, one person
Mans will tackle the challenging question of what he thinks a modern digital agency should look like.
Mans Tesch, Founder, Tesch Ltd
14.35 Digital – where does it belong? Advertising, design or somewhere entirely different?
Digital as an industry is only really in its infancy. Originally the leaders in digital were design based but more recently it seems all about marketing and advertising. Daljit Singh, formerly of Digit, shares his views on putting digital into context. The session will then open up to a panel discussion looking at the emergence of new types of digital and refocusing our attention on creating and experience that you want to engage with.
Daljit Singh
15.10 The future of typography online
With the evolution of flash finally enabling you to present professional typography (but its so new no one has even tested the features) and html5 opening up opportunity’s such as web fonts it is clear that there is going to be a big transformation in the way that we use font, and this is before we even get the mobile conversation going! The tricky thing is how to understand current capabilities and explain how to best create clear content.
Speaker to be announced shortly
15.30 Afternoon tea break
15.45 David Eastman, CEO North America, Worldwide Digital Director, JWT
16.05 Judging for digital…
Digital judging just doesn’t seem to work anymore. The categories are either too vague or too specific. This panel looks at the problems highlighted at this year’s awards and what you as an industry can do to make it work.
Tim O’Kennedy, CEO, D & AD
16.35 Coming up with good ideas…
It sounds so easy but is often so hard. How can you encourage people to come up with genuinely good ideas when they are tied down by the 9 till 5.
Nicole Yershon, Director of Innovative Solutions, Ogilvy Digital Labs
Steve Milbourne, Creative Director, Sony Music
Andy Cameron, Interactive Creative Director, W +K
David O’Reilly, Film maker
17.00 Final thoughts from Andy Cameron
17.15 Thank you and goodnight from Creative Review
17.30 Have a drink with Creative Review and The Mill
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