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Agenda - 5th October 2010
8.30 Registration & coffee
9.00
Welcome from Creative Review
Patrick Burgoyne, Editor, Creative Review
9.10 Establishing a theme – the ceaseless quest for the new, the exciting, the inspiring
Advertising is getting closer to, and more integrated with, all of the things that people are already using and appreciating in their daily lives. We are increasingly seeing advertising campaigns, once coined ‘digital’ that are merging the traditional tools of advertising with gaming, computing, movies, social media and art. Brands need to create campaigns in a world that people actually use. With this in mind we set out to explore the external influences, technology and creative thinking that will impact the creativity of advertising.
Lars Bastholm, Chief Digital Officer, Ogilvy North America
9.40 David Reilly lets us inside the animated world he inhabits
David O’Reilly
Film maker
http://www.davidoreilly.com/
10.30 ‘One thing, once place, one person’
The ongoing evolution of story telling
Steve Wax, co-founder and managing partner, Campfire, New York
10.50 Panel
Alternate reality and Transmedia storytelling are just two of the names we have heard for the evolution in story telling. No longer is it a one way conversation between story teller & audience, now the audiences are becoming co-authors and it’s become a two-way street for narrative creation. As we have seen this increasingly become the popular choice through campaigns such as the Dark Knight and Lost it is only a matter of time until brands and their agencies completely follow suit. This panel will look at how marketing content will be come entertainment and blur the lines completely between story & advertising.
Lars Bastholm, Chief Digital Officer, Ogilvy North America
Steve Wax, co-founder and managing partner, Campfire, New York
Suzana Apelbaum, Executie Creative Director of StrawberryFrog
11.20 Coffee
11.40 The future of typography online
With the evolution of flash finally enabling you to present professional typography (but its so new no one has even tested the features) and html5 opening up opportunities such as web fonts it is clear that there is going to be a big transformation in the way that we use font, and this is before we even get the mobile conversation going! The tricky thing is how to understand current capabilities and explain how to best create clear content.
12.30 Panel
What is the future for online advertising? With the arrival of ‘in-app advertising’ and the never ending conversation around monetizing social media, everyone is questioning where their clients will be spending their digital budgets in future years?
Karina Wilsher, President, Anomaly
Ty Montague
Martin Zagorsek, Principal, Launch Collective
13.00 Lunch
14.00 "Innovation & Inspiration" - SoDA agencies share their thoughts on cutting-edge concepts and technology for next year's campaigns
14.30
The Mill
15.00 More coffee
15.20 Data Visualisation
Ben Fry shares how data visualisation can be a means for understanding information. His research has brought together statistics, computer science, graphic design and data visualisation to create works that have appeared in the Museum of Modern Art in New York, at Ars Electronica in Linz, Austria and in the films Minority Report and The Hulk.
Ben Fry
15.50 Judging for digital…
Digital judging just doesn’t seem to work anymore. The categories are either too vague or too specific. This panel looks at the problems highlighted at this year’s awards and what you as an industry can do to make it work.
Lead by: Alessandra Lariu, SVP, Digital Group Creative Director at McCann
Panellists include:
David-Michel Davies, Chairman, IADAS
16.30 Bridging the gap
Whether you are independent or network owned, digital or full service it is undeniable that communication channels are merging and technology, data and creativity is becoming increasingly intermixed. This final session brings together some of the industry’s leading minds to share how to best bridge the gap in a way that promotes rather than stifles creativity.
Ben Fry
Gerry Graf, Chief Creative Officer, Saatchi & Saatchi
Lars Bastholm, Chief Digital Officer, Ogilvy North America
Special Guest from , R/GA
17.10 Lars’s final thoughts
17.20 Thank you and good night from Creative Review
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