Brands Summit

Two Day Summit, 24th & 25th February 2009
Masterclass A - 23rd February 2009
Masterclass B + C - 26th February 2009

Utilising innovative and creative branding strategies to increase customer trust, loyalty and advocacy in a challenging economic climate

• How effective are your branding techniques at reaching an increasingly fragmented audience?
• Are you getting the most out of your branding budget?

The economic downturn has created a lack of customer trust in brands - causing a spiralling tendency for your customers to be more challenging to engage with, harder to satisfy and increasingly more difficult to retain. 

Marketing Week’s 8th Annual Brands Summit 2009 will give you the tools to successfully engage with an increasingly fragmented audience, enabling you to drive your brand identity and profitability. 

Topics that will be covered on the day include:

• Honda and the science of experience – how understanding the way the brain works enabled Honda to deliver successful branding strategies
• Interactive discussions on creating value that maintains your brand identity and reassures your customers and proactively managing your brand as consumer influence on your reputation grows featuring Lastminute.com, National Express and Shell
• Morrison’s: How the brand has evolved over the last 18 months
• Delivering sustainable, profitable growth by doing it, not talking about it
• Successful branding in tough economic conditions
• Catherine Ladousse will discuss how Lenovo grew from a local brand in China into a successful global brand
• Mark Howe from Google will share branding strategies that cut costs and reach new consumers and new markets in tough economic conditions
• Hear from Vodafone on how to acquire new customers in an economic downturn
• A case study from B&Q will demonstrate the importance of internal brand governance amidst an economic downturn to improve advocacy