Brands Summit 2010
Is your brand still engaging and retaining customers?
How should you adapt your brand strategy to your customers’ changing behaviour?
Attend Marketing Week’s 9th Annual Brands Summit to find out how to best invest in your brand to capitalise on the opportunities arising from a market rebound. Throughout the economic turbulence of the past year, your customers’ perceptions and behaviours have inevitably changed. Hear what leading brands such as Nokia, Asda, Britvic, American Express, Flybe, npower, Harley-Davidson and Barclaycard are doing in order to deliver on changed consumer expectations. Find out how they are increasing profits by maximising the success of their customer engagement and brand awareness campaigns.
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Brands Summit 2010 takes place across four value packed days and will include:
- A two day interactive conference offering networking opportunities and knowledge transfer with leading brands, giving you the chance to apply new thinking to your own branding strategies.
- One day seminar focused purely on using social media for brand building
- A comprehensive brand valuation masterclass, using brand case studies to help you demonstrate the link between brand investment and business profitability
TWO DAY INTERACTIVE CONFERENCE: 23rd & 24th February 2010
- Q&A sessions with Nokia, Britvic and Asda facilitated by Marketing Week’s Editor and Associate Editor
- Delegate roundtable sessions to fast-track your networking and share practical experience
- Expertise from a comprehensive selection of industry sectors including financial services, retail, FMCG, utilities, travel, automobile, telecoms and the 3rd sector.
SOCIAL MEDIA FOCUS DAY: 25th February 2010
Whilst on the one hand social media opens up a whole new world of opportunities for engagement, they also present a new set of challenges:
- How do you manage and monetise them?
- How do you measure the benefits they bring?
We have gathered some of the UK’s leading brands and social media experts to share their experiences of using social media and deliver the solutions you need to make these marketing channels an integral part of your brand strategy
BRAND VALUATION MASTERCLASS: 22nd February 2010
As brand-related expenditure is scrutinised ever more closely and is considered an expense to the business, how can you demonstrate that spending money on your brands is protecting a valuable investment that stimulates profitable business growth?
Through practical case studies and actionable advice, this interactive masterclass will offer you the essential knowledge to improve the return on your marketing investment and help you articulate marketing’s crucial contribution to shareholder value.
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There are generous discounts available to companies wishing to attend all four days - call +44 (0) 20 7970 4770 for further details
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