Customer Retention

Customer Retention Conference + Masterclass
One-Day Conference, 9th March 2010
One-Day Masterclass, 10th March 2010
Central London

At Marketing Week’s Customer Retention Conference, our panel of retention and customer experience experts will share with you their winning strategies to become a truly customer focussed business by executing campaigns that:

• Create engaging, trust-based relationships with your valuable customers
• Deliver optimal retention throughout their full lifecycle
• Maximise the return from your marketing spend.

The conference will be followed by an interactive masterclass that will teach you how to push your business’ customer experience strategy further and delight your customers instead of merely satisfying them.

Both days will ensure your whole business is evolving to meet the needs of the changing customer and embracing an integrated acquisition and retention strategy, supported by top management.

Why not maximise your learning from both the conference and masterclass by sending one person from your team to each event, and save £100 on the combined price?

Topics to be covered include:

• The changing customer - what experience do your customers want to have with your company and vice versa?
• Taking a whole company approach to customer retention
• Aligning your acquisition strategy with your retention strategy to ensure you are managing customer relationships through the full lifecycle
• Segmentation techniques to identify the right customers to retain
• Striking the right balance between proactive and reactive customer retention for optimal return on investment
• Creating differentiated propositions and personalised marketing communications to maximise return from your marketing spend
• Planning, designing and managing the customer experience proactively
• How to implement a successful Net Promoter® programme
• Exploiting customer relationships built in social media to drive loyalty, retention and sales

Visit the links on the left-hand side of the page for more information on the conference agenda, masterclass agenda and speaker line-up. To book your place call +44 (0) 20 7970 4770 or click “register now” to register online.