Customer Retention Summit

14th October 2009
Copthorne Tara Kensington

If a 2% increase in customer retention has the same effect on profits as cutting costs by 10%*, shouldn’t you be enhancing the relationships you already enjoy with your customers to improve your profitability?

Attend Marketing Week’s 6th Annual Customer Retention Summit and find out how leading brands are doing just that as well as appropriately cross-selling to maximise the value of their loyal customers.

Discussion topics across both days will include:

• Which online tools and techniques will attract people to your brand again and again?
• How to measure customer feedback and use the findings to improve your customers’ experience with your brand
• Building loyalty in an increasingly price-driven market where customers switch product provider regularly
• Successfully integrating your on and offline channels to increase customer retention

Participants already confirmed to take part in this year’s event include:

• Paul Hodgins providing an analysis of the last 2 years of Virgin Media's customer improvement programme
• Chris Dobson of National Express discussing targeting and engagement strategies that will allow you to isolate low value customers in order to retain only your most profitable ones
• Chris Byrom of Barclays on recognising and acting upon retention opportunities whilst managing customer retention across a multi channel/multi product organisation

Attend this conference and take part in open discussions, benchmark against your competitors and re-affirm current/pending strategies through conversations with your peers.

*www.gartner.com