Customer Retention Summit
12-13 October 2010, Central London
Develop and implement the optimal results-driven customer retention strategy for your brand by focusing on loyalty, relevant communication strategies across multiple channels and segmentation.
Do you need an innovative strategy that targets the right customers and incorporates social media?
Have you developed successful loyalty and rewards schemes that keep your customers excited about your brand?
Are you achieving measurable results from your customer retention strategy?
Marketing Week’s 7th Annual Customer Retention Summit will bring together thought leaders to share ideas and successful solutions to these and many more issues. Whilst the recent economic crisis has pushed retention to the top of brands’ agendas, getting your customer retention strategy right is still far from being a simple task.
The two day summit will bring together retention professionals from a multitude of industries, including finance, utilities, retail, travel, telecoms and many more. Through 11 innovative case studies from top brands, you will benefit from hearing the new developments in customer retention from the most innovative practitioners. In addition, speakers will share expert insights and proven success stories, preparing you to tailor the ultimate customer retention strategy for your company. New for this year, there will also be 4 expert-led clinics which will allow you to explore retention issues in depth. These interactive sessions will be the perfect way for you to get the answers to all of your retention questions from industry leaders and learn new retention techniques that you can begin implementing right away.
Speakers confirmed include:
- Sarah Alspach, Marketing Director, Barclaycard
- David Oliver, Director of Marketing, CRM (Europe), Hertz Europe
- Andrew Mann, Director of Customer Insights and Loyalty, Sainsbury’s
- Matt Button, Head of CRM, HMV
- Les Bruce, Head of Customer Insight, Nationwide
- Melissa Loddo, Online and CRM Marketing Manager, New Look
- Stewart Robbins, Head of Customer Knowledge and Insight, E.ON UK
- Matt Gibson, Head of Customer and Aftersales, Honda UK
- Mick Doyle, Manager of Customer Understanding, Honda UK
- Chris Dobson, Head of CRM and Customer Insight, National Express
- Christopher Bibby, Direct Marketing Director, Virgin Media
- Alex Ford, Director of Customer Base Management, Orange
- Julian Brewer, Head of Digital Sales, Barclays Bank Plc
- Fawzia Haworth, Head of Retention, LOVEFiLM
- Martin Squires, Head of Customer Insights, Boots
Key areas of focus will include:
- Understanding the post-recessionary customers’ expectations and responding effectively
- How to utilise segmentation to retain your most valuable customers
- Using data to measure your retention success and its overall effect on ROI
- Detailed case studies of successful loyalty programmes across sectors
- Identifying customer value drivers and designing a rewards scheme that fits your customer base
- Implementing successful online retention campaigns, including incorporating social media
This year’s summit will discuss the latest developments of customer retention strategy and feature case studies from top brands detailing the successful methods that they have employed to increase customer retention and maximize profit.
Attend Marketing Week’s 7th Annual Customer Retention Conference to:
- Network and share ideas with high level experts and professionals from a variety of sectors
- Learn what strategies other top brands are implementing through case study presentations
- Gain ideas for you own retention strategy from thought leaders
- Find out what your competitors are doing and see which strategies are proven to achieve results
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