Programme

Day One - 24th March 2010

08.30 Registration and morning coffee

09.00 Introduction from the chair
David Reed, Editor, Data Strategy

09.15 Speed networking

09.30 Utilise your data to maintain steady growth in a recovering economy

• Manipulate your data and intelligence to truly understand your ROI and performance
• Manage your data to avoid unnecessary risk and identify innovative business opportunities  
• Prioritise data management to the board as an essential tool for recovery

Reserved for a special guest speaker

10.10 How data and business strategy work together to deliver improved sales and bottom line profit

• Cut costs and improve performance by putting data at the heart of your business strategy
• Understand top-line performance to secure investment for future projects
• How more stringent Spanish regulations have offered Abbey a safeguard through the recession

Ben McKee, Head of Sales Development, Abbey

10.50 Morning coffee and networking

11.10 Position data at the heart of your customer retention strategy to decrease your churn rate

• Integrate data into your customer retention and customer services strategy to genuinely ‘know your customer’
• Underpin customer service functions with excellent data management to differentiate your brand through service as well as on price and improve ongoing retention techniques
• Maximise high value customers by offering highly attractive but low cost service add-ons

Mansoor Undre, Category Manager, Professional Service, Aviva UK

11.50 Using data to launch a new CRM Platform

Iain M Clark, Joint Venture Marketing, American Express

12.30 Networking lunch

CLINIC 1
13.30 Effective consumer marketing in a changing economy - how will you know what to sell if you don’t know what people can buy?

This clinic is designed to define some of the new techniques and ideas that will ensure that you maximise opportunity in current and latent customers as well as prospects in this changing economy.

Fiona Sweeney & Ian Stewart, Acxiom

Reserved for an industry expert

14.25 Clinic changeover

CLINIC 2
14.35 Lowering the risk and cost of customer data analytics, retention and acquisition through on-demand service-based implementations"
  
• Find the missed revenue opportunities within your business and let your customer and operational data tell you what to do next.
• Up your game with truly market-responsive marketing, customer acquisition and retention.
• De-risk the game of analytical data mining analyticsby opting for service-based offerings instead of on-site implementations.
  
Nigel Sanctuary, BI Propositions Manager, Kognitio

Reserved for an industry expert

15.30 Afternoon tea and networking

15.50 Customer acquisition drives - acquiring the right kind of customer through intelligent segmentation and relevant communications

• Introduce customer acquisition drives that enable you to better understand the individual
• Intelligent profiling and segmentation techniques that recognise the right customer for your campaign
• Target customers in an individual way that takes into account their personal circumstances and preferences

Graham Flowers, Head of Customer Data, HSBC

16.30  Panel session - Technology, media and data - evaluate, debate and discuss the latest developments in banking, data and technology

• How will new products such as O2 Money impact on the traditional banking world?
• Can you effectively collect and integrate data from social networking sites into your pre-existing data hubs?
• Is it possible to use social media as a customer retention tool?
• Will consumers trust pre-pay and mobile banking developments?

Mansoor Undre, Category Manager, Professional Service, Aviva UK
Graham Flowers, Head of Customer Data, HSBC
Jonathan Stagg, Customer Insight, Bupa

17.10 Closing remarks from the chair

17.15 End of day one

Day Two - 25th March 2010

08.45 Registration and coffee

09.00 Welcome back from the chair

09.10 Update your ongoing multichannel data driven marketing strategy to incorporate innovative technology and engaging, trust based relationships with your customers

• Integrate social media and mobile data collection and communication channels whilst demonstrating improved ROI
• Successfully manipulate and manage existing and new data to create a targeted and effective multichannel message

Peter Markey, Marketing Director, More Th>n, RSA

09.50 Mergers and acquisitions - getting to grips with multiple databases

• Understand legacy data bases and how to integrate them into your pre-existing data setup
• Merge multiple data bases to create a cross company ‘single customer view’
• Manage de-duplicate records to avoid unnecessary data losses

Reserved for special guest speaker

10.30 Morning coffee and networking

CLINIC 3
10.50 Rabobank’s Single View of the Customer Helps Capitalize on Commercial Opportunities
Michel Angevare – Head of Strategy and Architecture, Rabobank
Sponsored by:

Initiate, an IBM Company

11.45 Clinic changeover

CLINIC 4
11.55 Maximise email and external data collection opportunities and improve best practice data migration techniques for ongoing data integration

Reserved for an industry expert, Sponsored by Omniture

12.50 Lunch and networking

13.50 Achieve and maintain the single customer view for increased retention, up-selling and cross-selling

• Create a single customer data hub that is accessible by all
• Revisit the single customer view to improve cross sell and reduce customer churn
• Incorporate online data capture projects within your existing single customer view

Simon Kaffel, Data and Analysis Director, BSkyB

14.30 Maximise the opportunities and overcome the challenges data quality management can present

• Avoid data loss and improve data verification when undertaking data quality projects
• Upgrade your approach to data migration to secure cross-company buy-in
• Introduce effective data extraction, data loading and data encryption techniques improve long term quality 

Jonathan Halpin, Marketing Super User, Co-operative Financial Services

15.10 Closing remarks from the chair

15.20 End of conference