Programme
Day One - 24th March 2010
08.30 Registration and morning coffee
09.00 Introduction from the chair
David Reed, Editor, Data Strategy
09.15 Speed networking
09.30 Utilise your data to maintain steady growth in a recovering economy
- Manipulate your data and intelligence to truly understand your ROI and performance
- Manage your data to avoid unnecessary risk and identify innovative business opportunities
- Prioritise data management to the board as an essential tool for recovery
Reserved for a special guest speaker
10.10 How data and business strategy work together to deliver improved sales and bottom line profit
- Cut costs and improve performance by putting data at the heart of your business strategy
- Understand top-line performance to secure investment for future projects
- How more stringent Spanish regulations have offered Abbey a safeguard through the recession
Ben McKee, Head of Sales Development, Abbey
10.50 Morning coffee and networking
11.10 Position data at the heart of your customer retention strategy to decrease your churn rate
- Integrate data into your customer retention and customer services strategy to genuinely ‘know your customer’
- Underpin customer service functions with excellent data management to differentiate your brand through service as well as on price and improve ongoing retention techniques
- Maximise high value customers by offering highly attractive but low cost service add-ons
Mansoor Undre, Category Manager, Professional Service, Aviva UK
11.50 Using data to launch a new CRM Platform
Iain M Clark, Joint Venture Marketing, American Express
12.30 Networking lunch
CLINIC 1
13.30 Effective consumer marketing in a changing economy - how will you know what to sell if you don’t know what people can buy?
This clinic is designed to define some of the new techniques and ideas that will ensure that you maximise opportunity in current and latent customers as well as prospects in this changing economy.
Fiona Sweeney & Ian Stewart, Acxiom
Reserved for an industry expert
14.25 Clinic changeover
CLINIC 2
14.35 Lowering the risk and cost of customer data analytics, retention and acquisition through on-demand service-based implementations"
• Find the missed revenue opportunities within your business and let your customer and operational data tell you what to do next.
• Up your game with truly market-responsive marketing, customer acquisition and retention.
• De-risk the game of analytical data mining analyticsby opting for service-based offerings instead of on-site implementations.
Nigel Sanctuary, BI Propositions Manager, Kognitio
Reserved for an industry expert
15.30 Afternoon tea and networking
15.50 Customer acquisition drives - acquiring the right kind of customer through intelligent segmentation and relevant communications
- Introduce customer acquisition drives that enable you to better understand the individual
- Intelligent profiling and segmentation techniques that recognise the right customer for your campaign
- Target customers in an individual way that takes into account their personal circumstances and preferences
Graham Flowers, Head of Customer Data, HSBC
16.30 Panel session - Technology, media and data - evaluate, debate and discuss the latest developments in banking, data and technology
- How will new products such as O2 Money impact on the traditional banking world?
- Can you effectively collect and integrate data from social networking sites into your pre-existing data hubs?
- Is it possible to use social media as a customer retention tool?
- Will consumers trust pre-pay and mobile banking developments?
Mansoor Undre, Category Manager, Professional Service, Aviva UK
Graham Flowers, Head of Customer Data, HSBC
Jonathan Stagg, Customer Insight, Bupa
17.10 Closing remarks from the chair
17.15 End of day one
Day Two - 25th March 2010
08.45 Registration and coffee
09.00 Welcome back from the chair
09.10 Update your ongoing multichannel data driven marketing strategy to incorporate innovative technology and engaging, trust based relationships with your customers
- Integrate social media and mobile data collection and communication channels whilst demonstrating improved ROI
- Successfully manipulate and manage existing and new data to create a targeted and effective multichannel message
Peter Markey, Marketing Director, More Th>n, RSA
09.50 Mergers and acquisitions - getting to grips with multiple databases
- Understand legacy data bases and how to integrate them into your pre-existing data setup
- Merge multiple data bases to create a cross company ‘single customer view’
- Manage de-duplicate records to avoid unnecessary data losses
Reserved for special guest speaker
10.30 Morning coffee and networking
CLINIC 3
10.50 Rabobank’s Single View of the Customer Helps Capitalize on Commercial Opportunities
Michel Angevare – Head of Strategy and Architecture, Rabobank
Sponsored by:
Initiate, an IBM Company
11.45 Clinic changeover
CLINIC 4
11.55 Maximise email and external data collection opportunities and improve best practice data migration techniques for ongoing data integration
Reserved for an industry expert, Sponsored by Omniture
12.50 Lunch and networking
13.50 Achieve and maintain the single customer view for increased retention, up-selling and cross-selling
- Create a single customer data hub that is accessible by all
- Revisit the single customer view to improve cross sell and reduce customer churn
- Incorporate online data capture projects within your existing single customer view
Simon Kaffel, Data and Analysis Director, BSkyB
14.30 Maximise the opportunities and overcome the challenges data quality management can present
- Avoid data loss and improve data verification when undertaking data quality projects
- Upgrade your approach to data migration to secure cross-company buy-in
- Introduce effective data extraction, data loading and data encryption techniques improve long term quality
Jonathan Halpin, Marketing Super User, Co-operative Financial Services
15.10 Closing remarks from the chair
15.20 End of conference
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