Retail Financial Services Research & Insight

Are your research and insight initiatives paying dividends?

Attend Marketing Week’s 7th Annual Retail Financial Services Research and Insight Conference to find out how leading brands are using research and insight to; understand exactly what’s driving their customers’ behaviour/attitudes, shape their strategy accordingly and be in a position to succeed both now and post-recovery.

Emerge stronger from the recent financial turmoil – join 15 UK and international experts and find out how you can deploy research and insight to:

• Adapt your offer across multiple channels
• Ensure your business responds to a shift in consumer needs: less borrowing and more saving and investing
• Integrate on and offline initiatives to create a personalised customer experience that leads to cross-selling and up-selling
• Create value added products and services that maintain brand value and avoid price wars

Key topics include:

• Richard Harris of American Express will discuss how he has helped strengthen his brand’s reputation by pinpointing and reacting to dissatisfaction scores relating directly with American Express, not the overall market
• Geoffrey Van Meer of Rabobank International  on the criteria for successful marketing research projects - with a comparison between the Netherlands and the UK
• Juliet Constantine of Hiscox on ensuring engagement strategies are targeted, relevant and profitable
• Dr Steven Althaus of Allianz Germany will demonstrate how to re-gain trust and build a perception of fairness through research and insight
• Plus a chance to hear brand new research findings from Market Strategies International and the Financial Services Research Forum 
• Two out of industry perspectives from O2 and SKY

You will return to the office with the practical knowledge to best utilise research and insight to engage a disengaged customer base, create profitable product solutions and improve the way in which your customers perceive your brand.