Overview

Foodservice Marketing
One-Day Conference, 20th November 2008
Melia White House, London, NW1

In today’s challenging economy when the industry has been impacted by a rise in food inflation, decrease in food availability and a credit crunch, foodservice marketing faces a unique set of challenges:

1. How do you incorporate the right marketing strategies to capture today’s cash-conscious consumer’s imagination, meet their needs and drive sales forward?
2. How do you align your marketing plan to include CSR and still provide customers with more value for money whilst making a profitable return?
3. How do you determine the new trends that will drive your innovation and forge a bond with both today’s consumers and the next generation?

Marketing Week’s 10th Annual Foodservice Marketing Excellence conference will give you the answers to these questions, and more, showcasing back-to-back case studies of innovative marketing strategies, proven techniques and key foodservice insights. Hear best practice strategies, experiences and success stories from all corners of the foodservice spectrum including:

• Grab’n Go - SSP will reveal the importance of identifying consumer needs and behaviour in order to deliver the optimal food-on-the-go service
• Manufacturer - TSC Foods will demonstrate how to implement the best-in-class innovative marketing strategies that truly meet consumer needs
• Quick Service Operator - Papa John’s exposes cutting-edge strategies from the USA that they have incorporated to achieve outstanding success

Other topics to be addressed include:

• Contract caterers - learn how to support consumers, motivate employees and inspire the community whilst capitalising on emerging opportunities
• Retailers – gain insight on how to build brand importance to increase brand likeability and develop long term relationships
• Suppliers – examine the impact of today’s challenging economy and where the opportunities lie

This is a can’t-miss networking event for all foodservice professionals who want to arm themselves with the tools to implement innovation into their marketing plans, meet the challenges of today’s marketplace and increase their profit margin.