Overview

Influencer Marketing Summit
9th & 10th February 2009

Identify, engage and win over the influencers within your market place to achieve competitive distinction and drive consumer purchase

In today’s evolving market place where more and more consumers are seeking advice from their peers before purchasing a new product, influencer marketing has taken on a significantly crucial role.

Recognising its importance, leading brands have incorporated strategies within their marketing channels to connect and engage with their target influencers and convert them to brand advocates and maximise market-wide reach.

However, reaching these consumers is only the beginning. Influencers come in all forms including manufacturers, in-store retailers and the media. How do you reach and connect with them all to drive consumer purchase?

This event is an ideal and significant opportunity to bring together major brands to showcase how you can:

• Identify the key influencers within your market place and gain insight into their purchasing behaviour
• Align influencer marketing with your business objectives to drive brand performance and increase business growth
• Engage your target market by using influencer recommendation as your own personal marketing tool
• Convert customers into influential advocates by offering them a win-win scheme
• Discuss today’s practices, emerging trends and upcoming developments for influencer marketing both in the UK and worldwide

Key topics to be covered include:

• Capitalise on influencer marketing to accelerate brand performance and drive sales
• An insight on consumer thought leadership and connecting with them to influence their purchasing behaviour
• Align consumer expectation with delivery to secure brand influence and multiply return
• Create cut-through campaigns to reach the influencers and increase business growth whilst keeping your brand identity
• Make Word of Mouth your friend to achieve consumer turnaround and accelerate your return
• Implement innovation in your campaign to achieve true influencer marketing excellence
• Build consumer confidence by delivering the ultimate brand experience to guarantee customer retention
• Gain insight on young people through hothousing, global community of practice and influencer marketing for the next generation
• Launch a cut-through new product campaign by delivering brand personality through WoMM 
• Build brand influence by creating an online community to drive your profit return
• Optimise your margin by capturing the imagination of influencers through a unique mobile marketing experience