Innovation Summit

21st & 22nd April 2009

Counteract recession through innovation; realign your innovation strategy to rise above the competition and see your bottom line grow

Innovation through turbulent times isn’t a maybe, it’s a must. The world’s leaders base their success on continually innovating, looking for the next best opportunity not only within NPD but across every facet of their business. Continue to see your bottom line grow when competition is fierce by realigning your innovation strategy to give your business that critical competitive edge.

The 7th Annual Marketing Week Innovation Summit will once again bring you the leaders in innovation demonstrating & discussing the challenges you face in innovation right now.

There is no other summit that can offer such a high calibre of hands on learning from the UK’s leading brands. Sharing not only what worked, but also what didn’t, will enable you to transfer this key knowledge into your daily business strategy and rise above the recession.

This is a must-attend event for 2009 for any company who want to develop and deliver products that are both profitable and innovative.
 
If you want to be recognized as an influencer and leader within innovation and be on the same platform as the UK’s leading brands then contact caroline.arnott@centaur.co.uk

A taster of the topics and issues to be addressed at the 2009 event:

• Innovate through recession to come out on top
• Translate innovation into profit; the art of remaining commercial and cultivating creativity
• Switch the focus: ensure innovation permeates both product and positioning
• Revisit NPD to introduce a streamlined planning procedure to counteract budget revisions
• Create a great product and brand experience by incorporating innovation into every step of the customer service journey
• Anticipate the next big idea by making innovation a mindset rather than a job function
• Introduce consumers into your innovation processes
• Review your research strategy to create robust validation guidelines and improve your overall innovation strategy
• Adapt your NPD and existing product innovation from premium to value offerings to meet the needs of a cost conscious consumer
• Balance pre-existing innovation with the economic downturn to deliver the right message and meet the needs of a cost conscious consumer to minimize ris and maintain market share