Programme

Day One - Wednesday 19th May 2010

08.30 Registration and coffee

09.00 Introduction from the chair

09.15 Speed networking

09.30 Create a recipe for success in innovation

• Understand consumer barriers to innovation
• How to break down these barriers
• Get the timing right

Phil Sutcliffe Managing Director, Consumer TNS Research International

10.10 Improve your strike rate; plan for success instead of failure

• Avoid oversubscribing yourself with ideas to deliver excellence rather than average
• Improve your strike rate from 10/100 to 10/12 when launching new products and services

Jamie Mitchell, Former MD of Innocent Advisor to Pret a Manger

Launching a new company Jan 2010

10.50 Morning coffee and networking

11.10 What is the ideal working environment to promote innovation and improve profitability?

• Top tips on creating the perfect environment to nurture innovation
• What is the ideal environment for innovation and how can you be inspired and learn from other industries?
• The importance of creating an innovation driven culture to secure long term success

Mehmood Khan Former Global Innovation Director Unilever

11.50 Insight, innovation & strategy

• Utilise insight to align stake holders to buy-in and support innovation within your organisation
• Introduce co-creation partnerships to innovate your approach to concept, brand and production to
  improve success rate and sales
• Position your research to underpin every aspect of your product and brand portfolio

Arun Prabhu, Head of Future Creations Arla Foods

12.30 Develop a whole organisation culture in support of innovation

Todd Eden Head of Technological Innovation Britvic

13.00 Networking lunch

Clinic Sesions

Choose which clinic you would like to attend

14.00 Clinic Sesion 1

The co-creation clinic – doing the job properly and doing it well
An interactive clinic taking you through every aspect of how to plan, execute and deliver great, rather than
good, co-creation projects. Whatever your experiences and skills in co-creation projects, you are guaranteed
to leave this clinic with take away tools that can be implemented in the day-to-day.

Clinic sesion 2

Idea generation
Idea generation is the backbone to developing and launching new products. This interactive clinic will
take you through tried and tested idea generating methodologies, experiencing how they work on a first
hand basis. Take home top-tips on how to improve and enhance your existing idea generation processes.

15.00 Afternoon tea and networking

15.20 Round-tab le discusion – Idea-generation, co-creation and trend spotting for 2010

During this session you will have the opportunity to discuss your own predictions and experiences with
other delegates at your table and share practical solutions with reference to the following points:

• How do you best take advantage of co-creation opportunities to generate new ideas?
• What idea generation tools and techniques have worked for your company?
• Which methods of innovation and communication will allow you to best engage with consumers at this time?
• 18 months on – what will be the next big trends to impact your innovation processes?

Facilitated by:

Jo Roberts, Senior Reporter, Marketing Week

16.00 Mobile Innovation Changing Global Business
- How innovation is intrinsically tied to communication and the impact of this on global business
- Why innovation should be totally customer driven and value simplicity and usability above all
- Ensure innovation is a basic necessity for companies to measure up to the expectations of the next generation

Ewa Johnson, Head of Marketing Communications, Vodafone

16.40 Closing Remarks from the Chair

Day Two - Thursday 20th May 2010

08.45 Morning coffee and registration

09.00 Welcome back from the chair

09.15 Innovation in emerging markets

• Insight into launching new and existing products in emerging markets including experiences at Procter &
  Gamble, Kellogg’s and GlaxoSmithKline
• Apply tried and tested innovation strategy to foster new product opportunities in emerging markets
  including India, Dubai and China
• Recognise synergies between existing and emerging markets to apply lessons learnt and avoid resource
  wastage

Sameer Desai, Global Innovations Director GSK Consumer Healthcare

09.55 How to forecast and measure success in innovation

• Explore the definition of successful innovation
• Measure the financial and brand building benefits of innovation projects
• Develop and introduce KPI measurement that recognises both financial and ideation success

Reserved for a special guest speaker

10.35 Morning coffee and networking

11.00 Recreate the music video with a little bit of product positioning

• Make an old medium feel like something new by introducing innovation into an existing commodity
• Sony demonstrate how they have brought together music, advertising and technology
• Deliver the KPI’s, the consumer feedback and the creative; proving how successful innovation projects
  can deliver improved financial figures

Phil Clandillon, Creative Director Sony Music

Steve Milbourne, Creative Director Sony Music

11.40 Panel sesion – How can you maximise cross industry collaboration and co-creation to make
a better world?

• Best practice methods for involving your company in cross-industry collaboration and co-creation
• Can you collaborate within your industry without giving away trade secrets?
• How to develop collaboration opportunities?

Panellists include:

Todd Eden, Head of Technological Innovation Britvic

Kristy Mccready Commercial Communications Partner Cobra Beer Partnerships

12.20 Networking Lunch

13.20 How Coors have used social media to innovate how they communicate with their consumers and glean insight to support innovation

• Work closely with social media formats to drive the brand forward
• Put innovation at the heart of your media strategy to innovate existing products
• Behind the scenes on how the ‘Bitter sweet partnership’ has got more women to drink beer
• The importance of positioning – placing your brand within consumers’ natural environment

Kristy Mccready Commercial Communications Partner Cobra Beer Partnerships

14.00 “iPlayer and beyond” Harness technology to bolster innovation projects and deliver the service your consumer really wants

Simon Lloyd Director of Marketing, Communications and Audiences for Future Media and Technology BBC

14.40 Right product, right place, right time

• Examine methodology behind how to take a product to market and integrate this within your innovation
  and R & D processes
• Plan the delivery of product, placement and timing within your innovation strategy
• Integrate co-creation and consumer feedback to tweak and refine new product delivery

Helen Michels, Central Innovation Team Diageo

15.20 Closing remarks from the chair

15.30 End of conference