Insight Summit

13th & 14th April
Central London

The challenging economy of the recession has resulted in significant changes in customer mind sets. Consumers are thinking, shopping and spending differently. Leading brands have recognised that effective insight underpins their ability to connect with customers, create trust, achieve customer retention, stay ahead of trends in pricing and promotions and maximise the effectiveness of their marketing campaigns
 
As confidence returns to the economy, brands need to continue to make sense of evolving consumer perceptions and priorities to re-position their brands and target emerging business opportunities.

However, budget consolidation means many insight professionals are now being required to deliver even greater ROI with their resources, putting them under pressure to uncover resourceful and innovative approaches to gathering, interpreting and communicating accurate insight.

• How do you achieve fitter, leaner research that provides consistently high quality insight to strengthen your business in the short and long term?
• Which companies are growing market share by involving customer insight in every aspect of the business?
• How can insight help to harness the power of social media and word of mouth marketing to promote brand engagement and advocacy?
• What steps can you take to apply insight more effectively across your organisation to deliver increased customer  retention, drive innovation and support customer experience initiatives?
• Which new pioneering approaches to insight will help you achieve your objectives?
• How is insight under-pinning cutting-edge integrated marketing strategies that are winning consumers’ hearts and minds?

Building on the success of our previous Insight Summits, Insight Summit 2010 will be packed with pioneering case studies from leading brands sharing their experiences and illustrating how insights have been translated into actionable business strategies, together with expert vendor sessions.

Designed specifically to offer practical and inspiring insight to Senior Customer and Consumer Insight and Market Research professionals, this event is seen as a highlight of the calendar for senior insight practitioners wishing to stay at the forefront of their profession.

Feedback from our 2009 Insight Summit;

“It was excellent, great chance to hear case studies of best practice and also to give you an injection of enthusiasm and new ideas.”
Insight Manager, Genworth

“Excellent presentations from inspiring presenters. Stimulating ideas and examples of great practice from an audience with a shared passion for insight generation.”
Customer Insight Manager, Companies House

“I most enjoyed hearing about which latest methodologies are becoming popular, benefits they provide over and above traditional methods etc”
Director, Business Insight, The Tetley Group

“Listening to what methods are being used within insight”
Customer Insight & Research Manager, BMI

“Lots of well presented case studies.”
Insight & Development Leader, Brit Insurance

“A good, broad range of subjects covered by a broad range of businesses, with people willing to share their learnings. Plenty to think about.”
Insight Manager, SCA Hygiene 

“As a B2B brand and a marketeer, interesting to hear B2C stories as well as not purely focused marketing related issues and debates”
Marketing Manager, Easynet Connect

“Two days out of the office to refocus my work based on the shared learnings from the conference.”
Customer Insight Manager, WDF