Roger Nightingale, UK Economist

10.00 The Growth of China – what are its ambitions and how can western businesses
capitalise on this market?

This session looks at:

• What is driving China’s growth?
• How UK and European companies can profit from China’s massive emerging
  Middle class
• Key success factors for marketing to the Chinese consumer

Lillian Davies, Director, China Europe Development Programme

William So, President, China Unicom (Europe) Operations Ltd

10.30 Coffee Break

10.45 Trends in Customer Acquisition and Sustained Engagement: getting and keeping customers

Tara M Looney, Director- Brand and Communications, American Express

11.15 Sustainable Development, Environmental Protection, Global Warming – how will
these shape the spending patterns of today’s more savvy consumer?

Katrin Meincke, Brand Manager WE Sustainability, Proctor and Gamble

Dr Ailleen Ionescu-Sommers, Deputy Director, Forum for Corporate Sustainability
Management, IMD Business School

11.45 Consumer Trends: The future is bright but always uncertain. (Un)picking the trends
that will make your next decade

• Myths in the consumer landscape and how to manage them
• Marketing amidst the Real-time Revolution
• Meeting the pricing demands of the innovation hungry consumer

Meabh Quoirin, Managing Director, Future Foundation

12.15 Trends in Media Consumption among Consumers: who’s responding to which
media?

• How are different consumer segments responding to and using new media and what are the most significant changes?
• Which media are benefitting from the changes?
• What are the emerging opportunities and where should you put your media budget?

Claire Enders, Founder, Enders Analysis

12.45 Lunch

The conference day has been specifically designed to give you the opportunity to visit Centre Stage on the Marketing Week Live show floor. Addressing the entire Marketing Week Live audience and chaired by Mark Choueke, editor of Marketing Week, the Centre
Stage 60 minute debates will take place between key industry players.

13.00- LinkedIn and Phillips: Powering the Professional conversation

Kevin Eyres, Managing Director, LinkedIn Europe and Hans Notenboom, Global Director Online, Phillips International BV

14.15 Demographic Trends: Planning now for tomorrow’s markets

How are the UK and world populations changing? This session will review the changing demographic make-up of consumers and how this will impact consumption patterns both in the medium and long term.

Maureen Hinton, Practice Leader, Verdict Research

14.45 Brand Discussion Panel: The new more complex world of consumer shopping habits and consumption behaviour
Alexandre Meerson, Direct Sales and E-Commerce Director, ESPA

Silvia Normad, Retail Specialist, former Adidas International, Le Coq Sportif, InterSport
International, Vanity Fair Brands

15.15 Brand Discussion Panel: Ensuring you have the right Product Portfolio for today’s
economic environment

Chris Bull, CEO, McBride Plc
Emil Brune, Global Market Planning Director, Diageo

15.45 Break

16.00 Trends in Brand Values

What’s happening to brand values during this sustained economic downturn?

What marketing activities have had the most affect changing values?

Mike Rocha, Managing Director, Brand Finance

16.20 Keynote Presentation: Brush Your Teeth and Design for ‘The Google Man’

Walter Naeslund, CEO and Founder, Honesty

17.05 Key Points summary from your hosts

17.10 End of Day One