Social Media for Brand Building

Thursday 25th February 2010, London

Create lasting brand engagement by integrating social media into your brand building strategy

Whilst on the one hand social media opens up a whole new world of opportunities for engagement, they also present a new set of challenges:

• How do you manage and monetise them?
• How do you measure the benefits they bring?

If you find yourself asking these questions then you are not alone. Marketing Week’s Social Media for Brand Building conference has been specifically designed to help you overcome these challenges. This one day forum can be attended as a stand alone focus day (arming you with all the tools needed to integrate social media into your brand strategy) or as an integral element to our Brand Summit.

We have gathered some of the UK’s leading brands and social media experts to share their experiences of using social media and deliver the solutions you need to make these marketing channels an integral part of your brand strategy:

• Hear how MyDeco measure & communicate the value of social media within a multi-channel brand management strategy, building their brand’s reputation and driving ROI
• Combine cutting edge social media with tried and tested brand-building techniques like Sony to overcome key brand management challenges and improve long-term customer relationships
• Cancer Research UK prove the value that below-the-line social media & PR has brought to their brand and enterprises and showcase how you too can obtain the same results
• Kellogg’s share how social media have enabled them to communicate to their audience in a comfortable way within their natural environment
• Learn how to derive valuable, actionable insights and build brand trust by integrating social media into your customer services function
• Penguin share an exclusive update on their next steps in social media and talk about why they love twitter
• Katy Howell from Immediate Future & We are Social both talk about ground breaking social media strategies & how to successfully integrate this into your ongoing brand strategy

The rise of social media is one of the most exciting developments to impact on brand managers in a long time. It is imperative that not only do you integrate social media into your brand strategy but that you understand and identify the channels that will work best for your brand and consumer.

So what are you waiting for? Book your place today for the hottest social media ticket in town.