Overview

Strategic Pricing
Two-Day Conference, 26th & 27th November 2008
Masterclass, 28th November 2008

Realising product value and increasing profitability in the short, medium and long term

“The gap between input prices and what can be passed on to consumers is at its widest for 20 years… The question is: have we reached a point where companies – be they producers or retailers or both – will have to face up to a radically altered pricing landscape in which they will have to swallow commodity price increases in order to maintain customer demand?” (Financial Times 21st May 2008)

Setting the right price has never been more crucial for all organisations.  Changes in today’s global economy are being triggered by rises in the cost of raw materials coupled with tightened customer purse strings. Costs are either being absorbed or passed onto the customer. Whichever pricing method you choose, it must be in line with what customers are willing to pay to ensure sales continue to stay steady and increase, ensuring continued growth and increased organisational profit.

Strategic pricing is the key tool for competitive advantage – this conference will give you the tools and techniques to implement the right price.  In spite of a more challenging economic environment, there are strategies that can help your organisation tackle current challenges whilst creating a robust, sophisticated pricing strategy delivering value in the short, medium and long-term. 

Topics that will be covered on the day include:

• Price challenges due to rise in the cost of raw materials and how to overcome them
• Creating solutions that realise consumer value
• Creating demand when charging a premium rate
• The difference between cost and value
• Building your customer base without price wars
• Market trends and the effects on customer behaviour
• Using pricing to drive brand equity
• Successfully monitoring and measuring value-based pricing
• Pricing for mass market appeal
• Data driven cost management
• Using multiple pricing strategies to maximise your return on investment
• Re-engineering the price process