Overview

Business Development for Law Firms
10th & 11th February 2009, Central London

Strategies to redouble efforts, attract new clients, unlock added value and position your firm for the upturn

Focusing on the best deployment of business development resources to unlock added value in a downturn, The Lawyer’s fourth annual Business Development for Law Firms conference tackles the core issues having an impact on current revenue generation. Reflecting the issues at the top of your agenda, the 2009 event will enable you to evaluate the strategies of leading firms through case study presentations, interactive clinics and panel discussions to ensure your business development is both relationship and transaction driven.

Hear fresh perspectives from leaders in the business development field:

• Focus on business development through increased integration across practice areas with Jolene Overbeck, Global Chief Marketing Officer, DLA Piper (USA)

• Hear two different perspectives from Christopher Masters, Global Head of Marketing and Business Development, Linklaters and Tom Vaughan, Director of Marketing, Burges Salmon on deploying business development resources in a downturn to unlock added value

• Link BD activities to tangible results by monitoring and measuring financial ROI to improve performance and upgrade efforts under current climate with Charles Maddock, Principal, Altman Weil, Inc (USA)

• Hear from Cable & Wireless, GE Healthcare International, William Hill, Veolia Water UK Plc, Marks & Spencer, InBev UK Ltd and MBNL on how to improve your bidding and pitching to win more business

• Lance Sapsford, Head of Business Development, Addleshaw Goddard will provide his perspective on how to adapt BD techniques from the accountancy sector to within law firms

• Leverage business from existing clients with the use of databases as an aid to relationship marketing with Nicola Lynch, Business Development Director, Wragge & Co

What’s new this year?

The 2009 event has been redesigned to incorporate even more participation from law firm partners and general counsel as well as new topics and analysis on how to position your firm for when the upturn comes. With 25 speakers, 2 interactive clinics, 2 panel sessions with 8 corporate and 4 Partner perspectives, this is the only conference where you will hear relevant strategies enabling you to work smarter and achieve your full BD capabilities.