Business Development for Law Firms

26th May 2010 - Central London

Strategic options for law firms to grow revenue post recession

Are you pushing your firm beyond the negative economic conditions, substantial lay offs
and salary reductions by applying innovative, strategic business development options
which promote revenue growth?

Are you changing your pricing strategies to meet your clients’ expectations and needs
whilst still maximising your bottom-line profits?

Are you generating opportunities to win new business and adopting client focussed
communications to establish strong, trust-based client relationships?

The legal landscape has changed permanently. Today’s economic climate has made it necessary for you to generate new opportunities to retain existing clients and win new ones, whilst staying deeply perceptive of their changing behaviours. In order to build up trust again with clients and establish lasting business relationships, you must apply proficient business development strategies that will help you effectively engage with, communicate and deliver to your clients. It is necessary for you to change your tact and move away from the negative perception and detrimental economic conditions by delivering a superior business development strategy which is able to withstand increased competition in the legal market.

This conference is the first opportunity for Business Development professionals to come together and discuss key business issues since coming out of the recession. Based on your feedback we have put together a highly focussed 1 day conference addressing the most important driver for law firms: revenue growth, and will show you how you can achieve this and maximise return on your business development investment.

Key speaker already confirmed to present include:

Matthew Fuller, Global Head of Business Development, Herbert Smith LLP
Lance Sapford, Head of Business Development, Addleshaw Goddard
Mike Gannaway, Director of Business Development, Denton Wilde Sapte
Nicola Lynch, Business Development Director, Wragge & Co
Rosemarie Ghazaros, Director of Business Development & Marketing, Nabarro LLP
Damian Taylor, Head of New Business, CMS Cameron McKenna
Christopher Masters, Director of Marketing & Business Development, SJ Berwin LLP
Paul Beattie, Head of Business Development, Europe, Norton Rose
Jolene Overbeck, Global Chief Marketing Officer, DLA Piper

Hear client perspectives from:

Roger Wiltshire, Chief Counsel UK, BAE Systems
Michael Webber, Head of Legal Services, National Australia Group Europe Ltd
Liz Kelly, Group Counsel, Nationwide Building Society

Key areas of focus will include:

• Global perspective: Improving your firm’s bottom line and producing immediate results
• Building an exceptional business development team to drive your firm forward
• Implementing creative pricing strategies: Making sure you hit your profit margin
• Getting close to your clients’ business and directly addressing their rapidly changing needs
• Creating a value for your client
• Your firm’s integration of people, processes and technology
• Developing and implementing a CRM strategy tailored to meet the needs of your firm and clients
• Ensuring a return of investment from your business development and CRM efforts
• International perspective: Building and managing a sales function within a professional services organisation
• Aligning your external business development approach with your internal structure and strategy
• Winning new business and improving existing client relationships

Who should attend?

Directors/Heads of Business Development
Directors/ Heads of Marketing
Business Development Partners
Business Development Managers
Heads of PR
Heads of Communication/Client Relations
Finance Directors